Your assignment: put at least a dozen pop culture characters into the same scene. They have nothing in common except that they are featured on the same TV channel, Paramount+. Some are themselves, some are fictional, and some are animated. Why not send them on a journey together? Let's make it a hike over Paramount Mountain, a riff on the iconic Paramount logo. In the latest episode, the challenge is to get a rope connected to the next peak. It doesn't get much more bizarre than this.
Did I say the latest episode? Yes, this is the 15th installment of the Paramount+ ad campaign titled A Mountain of Entertainment which began three years ago. The ads have been running one at a time during NFL games, and an edited version of the video above is slated to air during the Super Bowl on February 11th.
Saturday, February 03, 2024
Sir Patrick Stewart Throws a Hail Arnold
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And once they complete the trek, Paramount+ will stitch all the ads together into an hour-long special on the streaming service.
-"BB"-
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