This Electronic Bus Stop has an Important Message

The hardest thing about conveying a public service message is to get people to pay any attention at all. An anti-jaywalking campaign from the Société de l’assurance automobile du Québec in Montreal solved this problem by presenting pedestrians on the streets of the city with something fun. They rigged a bus stop shelter with one of those interactive x-ray simulation devices, where people can see themselves as skeletons waving or dancing or whatever they want to do. Then suddenly, they are reminded of all the traffic in those streets. It's a sobering way to confront the danger. (via Everlasting Blort)