You know the story "Button, Button." It was a Richard Matheson short story published in 1970, a radio play in 1974, became the script of a classic Twilight Zone episode in 1986, and then a feature film in 2009 called The Box. Well, this isn't that at all.
See, the horror in the original story comes from the ethical dilemma that was set up and the unseen consequences of one's decision. Even back in 1986, my friends and I joked about all the folks we knew who wouldn't have a dilemma because they have no ethics. Funny or Die just illustrated what we all know. (via TYWKIWDBI)