Sunday, June 23, 2024

How to Make a Car Ad Without a Car



Why would you bother trying to make a car ad without the car itself? Well, ad people will tell you it’s not always easy to get a few vehicles of the latest model with every style change, especially on short notice. But more often, you’ll spend time and money making a great ad, and then one of the suits will insist you reshoot with a different color car. You can change that with computer graphics now, but wouldn’t it be even more cost-effective if they allowed for those expected alterations at the beginning, and dispensed with the real vehicle models from the start?  The Blackbird is a new vehicle from The Mill, designed to imitate the size and actions of any vehicle, which can be then skinned by CGI to resemble any car, even one not yet on the market. This innovation will excite ad agencies way more than the car companies that hire them. It will also help us to convince our more gullible friends that you can’t believe everything you see on TV. (via Viral Viral Videos)

5 comments:

Anonymous said...

Movie stunts too.
xoxoxoBruce

Bicycle Bill said...

So we've gone back to as it was in the days before photography, when they'd use a drawing of something – either freehand or etched onto a wood block or chunk of metal to use in a printing press – to sell that item.  Only difference as I see it is that a computer and its programming is being used to draw the picture rather than a mere human.

-"BB"-

WilliamRocket said...

It took me many years of mental development to see through the charades that were projected as life sized dioramas all around me ... the religious stories first, then the charlatans of daily life (including some members of the opposite sex), multi-national corporations who certainly didn't have my best interests at heart ... and the flickering images from TV adverts were the last to go, for me, and that was a scant 12 years ago now, 2012, (although that had nothing to do with any Mayan Doomsday calendar) .... but now you are telling me that visual videos EVEN ON THE INTERNET may not be 100% true ???

Well. sand my flies and paint my toes with a toothbrush.

Marco McClean said...

They're still bolting some clunky machine together in the real world to prompt an A.I. to reskin it? /So/ last week.

Miss Cellania said...

Y'all are taking this way too seriously. It was an April Fool from a few years ago.