Sunday, February 24, 2019

Top 15 Global Brand Ranking 2000-2018

At the turn of the century, the most valuable brands in America were Coca-Cola, Microsoft, and IBM. When you think about it, Coca-Cola might have been at the top in the previous turn of the century. But things change fast these days. Watching this graph change over time might be boring in the first couple of years, but then some familiar tech companies get into the game, leap-frogging up the ladder at a breathtaking pace. Google joins the group in 2008, Apple in 2011, with Samsung, Amazon, and Facebook following. The music switches from bouncy to dramatic when the competition starts to get cutthroat. (via Boing Boing)


Bicycle Bill said...

I find it rather telling that five out of the top six all have to do with our slavish, cult-like devotion to our electronic toys (computers and cellphones).

Also have to start remembering that the phrase "turn of the century" doesn't mean the switch-over from 1899 to 1900 any more.

Anonymous said...

I find it telling that Coca Cola's value grew at about the same rate throughout, while the tech companies jostled around it. And of all the companies on that list, I think Coke has the best chance of getting back on top again, should Apple's star wane.