Stoner Sloth

Stoner Sloth is a new anti-marijuana campaign from the NSW Department of Premier and Cabinet, an agency in Australia. The premise is that smoking pot turns one into a sloth, apparently one that is so baked that they can’t do anything at all. If you wanted to compare a stoner with an adorable yet slow-moving animal, wouldn’t a koala have been more appropriate for Australia?  

There are more videos at the campaign’s Tumblr site. The Facebook page that accompanies the campaign only has a few posts, but the reactions are hilarious. One thing is for sure, sale of the t-shirts will soar, and since everyone will want a stoner sloth at their party, sloth costumes will be highly in demand. Read an overview at Mashable. (via Metafilter)