This reminds me of the newspaper my brother worked for forty or so years ago. They were trying to rebrand along the lines of USA Today, and renamed the paper (Town) Today! The sections were named Sports Today!, Comics Today!, etc. They actually titled one Obits Today! but that lasted one issue before they renamed it "Obituaries."
The kicker was that it was a weekly paper. They dropped all the Today! section titles eventually, and in a few years renamed the paper to something more normal. (via Bad Newspaper)