Before social media, before iPhones, before YouTube, even, there was Homestar Runner. It was goofy and subversive, funny and innovative. The experimental Flash animation didn't need any promotion or search engine optimization because it was shared granularly. If that sounds like jargon to you, what it means is that everyone liked Homestar Runner, so people turned their friends and acquaintances onto it. This video takes a look at how Homestar, Strong Bad, and the other characters took over the early internet to the delight of all who were desperate to find anything worth the effort of logging onto the web. It succeeded because it was fun.
The cartoon survived the demise of Flash, and it's still there, even though the videos are now hosted by YouTube. (via Digg)