You know this song, "We've Only Just Begun" by The Carpenters. It was heard at every wedding you went to for about twenty years -and a lot of graduations, too. You might think it pretty clever for a bank to use it in an ad inviting young couples to establish their accounts. But couldn't they afford to use the hit version?
But that's backwards. "We've Only Just Begun" was written by Paul Williams and Roger Nichols specifically to advertise a bank in Mendocino, California. Richard Carpenter heard the ad, liked the song, and reached out to the ad agency for the music rights. The Carpenters recorded an expanded version that proved to be a hit and helped them win the Best New Artist Grammy in 1971. It's not the only advertising jingle that was so catchy it became a song, as you will learn in a list of nine such stories at Mental Floss.
Wednesday, June 03, 2026
We've Only Just Begun
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2 comments:
This from Wikipedia;
'It was originally conceived by Paul Williams and Roger Nichols for a television commercial, which the Carpenters saw and sought to record'
Maybe that is the said Paul Williams' version, a.k.a. the original, as in BEFORE Karen Carpenter sang it made me fall in love with her.
P.S. Not actually sure when I fell in love with Karen Carpenter, the actual song or date is not important, just know I did.
Did you notice nearly at the end, how the two people in the front seat are so close together! Ah for bench seats and no seatbelts...
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