Remember CosMc's?

Hey, remember that time when McDonald's opened a chain of coffee shops? Me neither. Weird History Food usually goes through the whole timeline of chain restaurants, but for this one they only had to go back two years. Really. CosMc's was a coffee shop that offered plenty of fancy variations on coffee plus a variety of bizarre cold drinks. There was a lot of hoopla in a very short time, and then it disappeared just as quickly. You will be forgiven if you don't remember it at all, because there was most likely never a CosMc's near you. What we learned from this experiment is that McDonald's, as successful as it is with burgers and fries, is always looking for the Next Big Thing, no matter how weird. Tom Blank explains the big splash and quiet legacy of CosMc's and other failed McDonald's experiments.