Do you recall watching the first episode of Bewitched in 1964? I do, but it wasn't in color. This episode has been colorized. Anyway, the premise of a witch marrying a mortal was set up with a fatal flaw- Samantha didn't tell him until after the wedding. It was extremely lucky Darrin was an adman and could use "a new ad campaign" as the explanation for every embarrassing scenario for years on end.