The Perfect Gift

'Tis the season for British retailers to roll out their expensive and lovingly-crafted Christmas ads, for which they've spent the majority of their ad budget for the year. This one is a "mini rom-com" featuring British comedian Joe Wilkinson and movie star Kiera Knightly. 

Phil is mourning his previous love, who must have died because of the line "It's what Shelly would have wanted." Then a miraculous meeting happens in front of a grocery store cheese counter. This is an ad for Waitrose, an upscale British supermarket.