Friday, November 16, 2018
The Rest of the Story, 16 Years Later
IKEA unveiled this award-winning ad in 2002. It grabbed the viewer by the feels because we are familiar with Lampy from The Brave Little Toaster and Luxo, Jr. Then came the twist ending that yanked us back to reality and made us laugh. And now IKEA has returned to the story, 16 years later, for a new ad featuring the same lamp.
Now, that's much better, right? (via Metafilter)
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2 comments:
I am entertained.
An Ikea ad about recycling? Ikea probably has created more landfill than any retailer in history. Almost all of their furniture will never have a second owner, as it falls apart when you try and move it. I find this ad cynical, not cute.
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