This vintage ad is pleasant enough. It has cats! But what is it advertising? A servant cat is either dressing or undressing a kitten, so... children's clothing? Laundry soap? Nannies? No, this is an ad for the White Sewing Machine Company, despite no text or illustration of the product. I ran into this a lot in radio advertising. Clients would write their own ad copy and never mention where the store was or what they sold, besides "merchandise." They assumed everyone already knew, which undercuts the very purpose of advertising. (via Undine)
1 comment:
I've seen new Drug ads that don't seem to tell what it's used for. Besides why would any doctor take the patients opinion on what drug they should take without an examination of the patient's symptoms?
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