Friday, October 09, 2020

The Commercial that Killed a Fast Food Chain

Do you recall Rax Roast Beef? The fast food chain had 504 outlets in 38 states in the 1980s, but took a nosedive in the 1990s. It now has five remaining locations. Although it wasn't the only reason Rax went under, a disastrous advertising campaign help drive the nails into its coffin, as the Vlogbrothers explain. In case you are interested, the documentary mentioned in this video can be seen here.  (via reddit)

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