The opportunity to name a new species is an honor that biologists can work a lifetime for, although a few get to do it over and over. When the time comes, some scientists have something already in mind, while others take the actual species into account. Some use the opportunity to honor their favorite celebrity, make a joke, or just draw attention. They all know that clever and unusual names are more likely to get publicity outside of science publications, and we are all lucky for that. Here are some of the latest, in a list I posted at mental_floss.