The Phone Alarm Must Be Destroyed

If you wake up by a phone alarm, your natural instinct is to make it stop by any means necessary, and if you are too sleepy to function, that may even include destroying the phone. Joseph Herscher of Joseph's Machines made a chain reaction contraption that tries to do just that. But while the machine works, all it does is move the phone through the course of the device, without harming it at all.

The reason for that is that this is an ad. Herscher got the attention of Casetify, a company that makes protective phone cases. He was glad to construct a Rube Goldberg machine to abuse the phone mercilessly to show how well the case protects it even if it meant his machine didn't quite do the job it was seemingly designed for. The chain reaction machine made more noise than the alarm! And at the end, after all that nonsense, he got up out of bed against his wishes by the actions of the machine anyway. (via Boing Boing)