Body-Positive Underwear Ad for Men

Aerie, American Eagle’s underwear division, made a small splash last year with an ad campaign that featured woman who weren’t Photoshopped. They were still young and beautiful models, so the response was not exactly overwhelming. Now they’ve released a similar ad for men’s underwear, which is spoof of how women’s underwear is marketed. Besides parodying ads aimed at women, it highlights how “body-positivity” isn’t much of a struggle for men. You can see more of the models Devon, Kelvin, Matt, and Doug at the Aerie website. (via reddit)