ASU's Curtain of Distraction

When the opposing team gets a free throw at Arizona’s State University’s home court, they have to deal with the Curtain of Distraction. That’s a portable curtain with a different distraction shown every time it opens. Since 2013, the curtain has attracted students to basketball games they might not otherwise attend. And the stunts have gotten their share of publicity -sometime more so than the school’s players. Does it work? Analysis says it’s worth about 1.4 points per game, if that’s your goal. But if the goal is to create excitement and grab TV minutes, it’s working very well.