Full Contact Skydiving

What’s new in the extreme sports world? Think of the two most insanely dangerous sports you can think of and combine them: mixed martial arts and skydiving. Full Contact Skydiving involves MMA fighting during the minute of free fall from 15,000 feet to 4,000 feet -the point you must deploy your parachute, according to the rules.

This has got to be some kind of viral marketing stunt, I just haven’t yet heard what for …maybe Go Pro? The campaign looks plenty expensive, much too expensive for just satire, and they’ve got the UFC’s Urijah Faber involved. (via With Leather)