Infiniti debuted their new QX80 model on March 20 atop the sky deck at the Edge in Hudson Yards in Manhattan. It's an impressive car, and expensive, too. But how did they pull off this stunt? There are no cranes that big, and a helicopter lift isn't legal in Manhattan. The engineering team put in a lot of work to please the public relations team, by disassembling the car and taking it up 100 floors by elevator, piece by piece, and then reassembling it! Each piece had to be small enough to fit into a freight elevator, and it took almost 100 trips up to accomplish this. The project took 40 days, but the car was ready for its moment in the sun, so to speak, on the appointed day. (via The Awesomer)
Yeah, wow, cool, etc.
ReplyDeleteWhat a waste of money and resources to impress handful of invited.
It probably would have been cheaper to give each of them one.
But the Mad Men rule.
xoxoxoBruce