Why Microwaves are All Alike

Which microwave is best? It's a trick question, because they are all made by the same manufacturer. While the features may vary between price points, knowing this as a consumer can help you be just as happy with a less expensive microwave. But that's not the point of the video, because microwaves are just one product, and many consumer products are made and sold the same way. It's about fixed expenses and economy of scale. But is it a good idea? Fewer manufacturers can lead to lower prices, but also to monopolies, in which there is no competition and the manufacturer can set any price they want. And in the worst case, a single malfunction can lead to shortages, as in baby formula.