For some, spoilers spoil the viewing experience, but research shows that if a TV series is good, an audience will tune in even if they know what's going to happen. I think that would probably depend on the story. People who read whodunits do it specifically so they can figure out who is guilty before it is revealed, and a spoiler would change the entire experience. However, you go into a superhero movie knowing the good guys will win eventually. This comic is from Chris Hallbeck at Maximumble.
That's why I use IMDB. Actors, basic plot, no spoilers. (But I usually hunt for spoilers to see if the series goes to a normal end or is just cut off. I'm looking at you LOST). A
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