In 1977,
The Lady magazine accepted payment for an ad to be placed, but wanted to edit the copy to conform it to their normal style. After all, “Friendly, motherly” is a
perfectly analogous substitute for “Socialist feminist.” We should start interchanging those terms every chance we can; everyone will understand. I believe this may have been a personal ad, and I would love to see exactly how the original ad was worded. It was f
ound and posted by British author Kate Long, who often delivers sexist tidbits from old magazines
in her Twitter feed. (via
Buzzfeed)
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