Wednesday, September 04, 2019

The Backfire Effect

Okay, maybe it works some of the time? Or maybe she's just pulling his chain. Academics love to do that. This comic is from Zack Weinersmith at Saturday Morning Breakfast Cereal.

1 comment:

barryearle said...

Interesting. When I did my master's thesis on cognitive dissonance, this is the same thing I found in the research: when confronted with evidence/facts that contradict a person's beliefs, the person reconfirms the belief. Prime example: President Trump.