Monday, February 06, 2017

84 Lumber Super Bowl Commercial

The broadcast version of the Super Bowl ad for 84 Lumber was much shorter, because six minutes would have cost $60 million. Fox wouldn't let the company air their ad they way they originally planned anyway. They had to cut off the end of the story, because it depicted a wall, and the NFL thought that was too political. Instead, viewers were directed to the ad's website. Who knows how many people actually did that instead of watching Lady Gaga's halftime show. Anyway, here's the extended version, which is beautifully cinematic, and quite pointed.

This is the mind-blowing part: the president of 84 Lumber voted for Trump, and they designed this ad because they are experiencing a labor shortage. 

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