Saturday, June 25, 2016

How to Make a Car Ad Without a Car

Why would you bother trying to make a car ad without the car itself? Well, ad people will tell you it’s not always easy to get a few vehicles of the latest model with every style change, especially on short notice. But more often, you’ll spend time and money making a great ad, and then one of the suits will insist you reshoot with a different color car. You can change that with computer graphics now, but wouldn’t it be even more cost-effective if they allowed for those expected alterations at the beginning, and dispensed with the real vehicle models from the start?  The Blackbird is a new vehicle from The Mill, designed to imitate the size and actions of any vehicle, which can be then skinned by CGI to resemble any car, even one not yet on the market. This innovation will excite ad agencies way more than the car companies that hire them. It will also help us to convince our more gullible friends that you can’t believe everything you see on TV. (via Viral Viral Videos)

No comments: